Operations & Technology Management Case Study Example | Topics and Well Written Essays - 250 words

Operations & Technology Management - Case Study Example This is part of Peter Salisbury's move to reorganize and decentralize. His program "Return to Recovery Program" tried to centralize 77% of tasks in the UK for easy control and communication. He was successful in accelerating the design-to-store lead-time. He also came out with a trendy line for clothing labeled "Autograph" the "real clothes for women." Despite all these efforts and a 20Million advertising campaign, M&S failed. It could not compete with Inditex and its brand Zara. Zara who does not spend on advertising but relies solely on window displays, proper positioning of stores, giving the people what they want and at the fastest possible time. Zara has its designers combing streets and asking the people what they want. It has a machinery that can produce a copy of a competitor design in a week and make new designs every two weeks. Zara is able to this and still pass the product to the consumer at reasonable costs. According to Merrill Lynch, M&S failed because it did not chang e the root causes of poor performance which is, "heavy organization, limited flexibility and over centralization."