Analysis of Nike Essay -- Nike Tennis Shoes Retail Businesses Essays

Analysis of Nike Basketball players â€Å"wanna be like Mike†, but shoe companies â€Å"wanna be like NIKE.† NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets. NIKE sells its product to about 19,000 US accountants, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns. Nike Co. is very interesting, as well is a popular brand. Nike, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympian pantheon, in Olympia. A mystical presence, symbolizing victorious encounters, NIKE presided over history’s earliest battlefields. A Greek would say, â€Å"When we go to battle, and win, we say it is NIKE.† Synonymous with honored conquest; NIKE is the twentieth century footwear that lifts the world’s greatest athletes to new levels of mastery and achievement. The NIKE â€Å"swoosh† embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. Among artistic representations of Nike are the sculpture by Paeonius (c. 424 BC) and the â€Å"Nike of Samothrace.† Rhodians probably erected the latter, discovered on Samothrace in 1863 and now in the Louvre Museum, Paris, about 203 BC to commemorate a sea battle. Excavations have shown that the sculpture was placed alighting on a flagship, which was set in the ground in such a way that it appeared to float. If you were to break the word NIKE down, you would get Ni-key. The pronunciation for Nike is ‘nI-kE. Its function is noun, and its etymology is Greek NiKE. If you defined the word NIKE, you would find out that it means the Greek goddess of victory. Another meaning and definition of a word is SWOOSHING. Main entry: Swoosh, function is noun, and it is an act or instance of swooshing. The origin of the swoosh dates back as far as 1971. Phil Knight was supplementing his modest income from Blue Ribbon Sports Inc. by teachi... ...enior labor official reiterated complaints that workers in Nike-contracted factories faced inhumane treatment. ``Violations of labor rights generally are occurring in their smaller contractor joint venture or wholly-owned ventures in which the Vietnamese side has minimal control,'' said Tu Le, a senior official from the Vietnam Labor Union. Nguyen's report was to be released today in New York. Just weeks ahead of the report, Nike announced it had hired former U.N. Ambassador Andrew Young and his Goodworks International group to review a new code of conduct for the company's overseas factories. The measure was aimed at quelling mounting criticism that working conditions at factories in Indonesia and Vietnam were substandard. Nike uses five manufacturing plants in Vietnam, where it takes advantage of low-cost labor and relatively high production standards. About 3 percent of Nike's output is produced in Vietnam, a Nike spokesman said in an earlier interview. Michael Jordan became the first athletic mega businessman. His role as a spokesman for Nike turned that athletic-shoe and- apparel company into the world leader, earning both him and Nike millions of dollars. Analysis of Nike Essay -- Nike Tennis Shoes Retail Businesses Essays Analysis of Nike Basketball players â€Å"wanna be like Mike†, but shoe companies â€Å"wanna be like NIKE.† NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets. NIKE sells its product to about 19,000 US accountants, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns. Nike Co. is very interesting, as well is a popular brand. Nike, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympian pantheon, in Olympia. A mystical presence, symbolizing victorious encounters, NIKE presided over history’s earliest battlefields. A Greek would say, â€Å"When we go to battle, and win, we say it is NIKE.† Synonymous with honored conquest; NIKE is the twentieth century footwear that lifts the world’s greatest athletes to new levels of mastery and achievement. The NIKE â€Å"swoosh† embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. Among artistic representations of Nike are the sculpture by Paeonius (c. 424 BC) and the â€Å"Nike of Samothrace.† Rhodians probably erected the latter, discovered on Samothrace in 1863 and now in the Louvre Museum, Paris, about 203 BC to commemorate a sea battle. Excavations have shown that the sculpture was placed alighting on a flagship, which was set in the ground in such a way that it appeared to float. If you were to break the word NIKE down, you would get Ni-key. The pronunciation for Nike is ‘nI-kE. Its function is noun, and its etymology is Greek NiKE. If you defined the word NIKE, you would find out that it means the Greek goddess of victory. Another meaning and definition of a word is SWOOSHING. Main entry: Swoosh, function is noun, and it is an act or instance of swooshing. The origin of the swoosh dates back as far as 1971. Phil Knight was supplementing his modest income from Blue Ribbon Sports Inc. by teachi... ...enior labor official reiterated complaints that workers in Nike-contracted factories faced inhumane treatment. ``Violations of labor rights generally are occurring in their smaller contractor joint venture or wholly-owned ventures in which the Vietnamese side has minimal control,'' said Tu Le, a senior official from the Vietnam Labor Union. Nguyen's report was to be released today in New York. Just weeks ahead of the report, Nike announced it had hired former U.N. Ambassador Andrew Young and his Goodworks International group to review a new code of conduct for the company's overseas factories. The measure was aimed at quelling mounting criticism that working conditions at factories in Indonesia and Vietnam were substandard. Nike uses five manufacturing plants in Vietnam, where it takes advantage of low-cost labor and relatively high production standards. About 3 percent of Nike's output is produced in Vietnam, a Nike spokesman said in an earlier interview. Michael Jordan became the first athletic mega businessman. His role as a spokesman for Nike turned that athletic-shoe and- apparel company into the world leader, earning both him and Nike millions of dollars.

Customer Value

Godard Appliances has diverse product portfolio of Refrigerators, washing machine, Air conditioners and Microwave ovens. But, gradually it lost 50% of its market share when liberalizing opened the Indian markets to foreign players like LEG, Samsung and Panasonic. The earlier complacent Godard is now focusing to regain its past glory and is paving no stone unturned in this regard.But, with established foreign players and a customer keen on not only on functionality but also on aesthetics, durability and brand value, can Godard recreate its old magic? Objectives: 1. To analyses the evolution of market strategy followed by Godard Appliances since its early stages 2. To study and understand the reactive strategies of Godard Appliances to its competitors and the reasons why Godard failed to sustain its market share 3. To evaluate and analyze the pros and cons of the current marketing strategy 4.To come up with recommendations in terms of marketing strategy using the concepts and framework s learnt in class Scope: 1. Godard group is a huge conglomerate but we limit our discussion to Godard Appliances, which include Refrigerator, Washing machine, AC & Microwave oven 2. The marketing strategies followed

Definition and Examples of Relative Pronouns in English

In English grammar, a relative pronoun is a  pronoun that introduces an adjective clause (also called a relative clause).   The standard relative pronouns in English are which, that, who, whom, and whose. Who and whom refer only to people. Which refers to things, qualities, and ideas—never to people. That and whose refer to people, things, qualities, and ideas. Examples and Observations One of the smaller girls did a kind of puppet dance while her fellow clowns laughed at her. But the tall one, who was almost a woman, said something very quietly, which I couldnt hear. (Maya Angelou, I Know Why the Caged Bird Sings, 1969)Spaghetti at her table, which was offered at least three times a week, was a mysterious red, white, and brown concoction. (Maya Angelou, Mom Me Mom, 2013)Wilbur was what farmers call a spring pig, which simply means that he was born in springtime.(E.B. White, Charlottes Web, 1952)On the plus side, death is one of the few things that can be done just as easily lying down. (Woody Allen, The Early Essays. Without Feathers, 1975)An atheist is a man who has no invisible means of support.(attributed to John Buchan)[T]o hurt innocent people whom I knew many years ago in order to save myself is, to me, inhuman and indecent and dishonorable. I cannot and will not cut my conscience to fit this years fashions.(Lillian Hellman, letter to the chair of the U.S. House Committee on Un-American Activities, May 19, 1952)He was a Frenchman, a melancholy-looking man. He had the appearance of one who has searched for the leak in lifes gas-pipe with a lighted candle; of one whom the clenched fist of Fate has smitten beneath the temperamental third waistcoat-button.(P. G. Wodehouse, The Man Who Disliked Cats)The people who had it hardest during the first few months were young couples, many of whom had married just before the evacuation began, in order not to be separated and sent to different camps. . . . All they had to use for room dividers were those army blankets, two of which were barely enough to keep one person warm. They argued over whose blanket should be sacrificed and later argued about noise at night.(Jeanne Wakatsuki Houston and James D. Houston, Farewell to Manzanar, 1973)In the office in which I work there are five people of whom I am afraid.(Joseph Heller, Something Happened, 1974)Never play cards with a man called Doc. Never eat at a place called Moms. Never sleep with a woman whose troubles are worse than your own.(Nelson Algren, quoted in Newsweek, July 2, 1956)Franz Ferdinand would have gone from Sarajevo untouched had it not been for the actions of his staff, who by blunder after blunder contrived that his car should be slowed down and that he should be presented as a stationary target in front of Princip, the one conspirator of real and mature deliberation, who had finished his cup of coffee and was walking back through the streets, aghast at the failure of himself and his friends, which would expose the country to terrible punishment without having inflicted any loss on authority.(Rebecca West, Black Lamb and Grey Falcon: A Journey Through Yugoslavia. Viking, 1941) That and Which in American English Interestingly enough, American usage manuals and US editorial practice for almost a century now have been based on the fiction that a clear functional separation between that and which should exist—which is either an interesting case of a collective illusion taking hold among educated members of a speech community or a  modern-day revival of the 18th-century impulse to bring natural language into line with logic and thus remove its perceived defects. Whatever its motivation, prescriptive teaching, in this case, has not been without effect: a comparison between British and American databases . . . shows restrictive which to be seriously under-represented in American English in comparison to British English.(Geoffrey Leech, Marianne Hundt, Christian Mair, and Nicholas Smith, Change in Contemporary English: A Grammatical Study. Cambridge University Press, 2012) Who, Which, That, and the Zero Relativizer Three relative pronouns stand out as being particularly common in English: who, which, and that. The zero relativizer [or dropped relative pronoun] is also relatively common. However, . . . the relative pronouns are used in very different ways across registers. For example: In general, the relative pronouns that begin with the letters wh- are considered to be more literate. In contrast, the pronoun that and the zero relativizer have a more colloquial flavor and are preferred in conversation.(Douglas Biber, Susan Conrad, and Geoffrey Leech, Longman Student Grammar of Spoken and Written English. Pearson, 2002) That and zero are the preferred choices in conversation, although relative clauses are generally rare in that register.Fiction is similar to conversation in its preference for that.In contrast, news shows a much stronger preference for which and who, and academic prose strongly prefers which.